Tracey Yeager Blackburn is a senior-level marketing professional with over 20 years of experience in both “roll up your sleeves” start-up organizations as well as established Fortune 500 companies including Microsoft, LexisNexis, and Sprint. Her specialties and strengths include storytelling through brand and identity development, content curation and creation, website design, podcast production and project management.

Marketing experience and skills include integrated marketing communications, brand/identity development, internal and external communications, storytelling, content development, product positioning, website development, podcasting, management, marketing automation, demand generation, public and analyst relations, digital marketing, project management, product launches and roll-outs, project management, leading cross-functional teams, consensus driving, budget management, and ROI metrics and measurement.

Technology platform proficiency: Squarespace, Garageband, Soundcloud, Auphonic, Office 365, Google Suite, Eloqua, MailChimp, Constant Contact, Salesforce.com.

Her focus now is focused on, but not limited to helping new businesses build their foundational marketing needs including brand identity development, website, and content development, and back-end operational systems.